Hello all! So, I'm watching Heroes or something the other night and this commercial comes on (hopefully you've just watched it) pitching a make-believe cottage to little girls, calling it "A place where her imagination can grow". Now, if I had been 15 years younger, I'd have been the first one screaming "I want that, Mommy! For Christmas, pleeeeease!!!". But I'm 21....and can see through the bullshit (yes, that's what that commercial is...bull...shit) Here's why:
It is teaching our young girls that their place of true comfort, relaxation, and creativity is in the home. And not just anywhere in the home, but in the kitchen, laundry room, and nursery. First off, I was a little girl once and I can honestly say to yall that I hated the damn kitchen, AND the laundry room. Cuz I hated doing dishes and washing clothes and I'm pretty sure there are thousands of women today who would agree that doing housework does not equate to the growth of the imagination.
Ok, so about the commercial itself...pink. The entire f-ing thing is PINK! This in itself is suggesting that little girls are somehow connected to the color and all things pink...gross. But honestly, the part of the commercial that got me was when the little girl is putting on her PINK apron and pulling PINK-frosted cupcakes from the oven while the narrator claims that this playhouse is a "place where her dreams have room to grow"......UUGGH! How gross, right? I know!! First off, that statement paired with that scene is a set-up for ultimate brainwashing. Not only will it affect our little girls, but little boys will undoubtedly begin to believe that girls' places are in the kitchen baking cookies....for them. Notice how the little girl does not make the cupcakes for herself, but for her teddy bear. Women are expected to cook and clean for the household, leaving themselves as objects void of basic needs, such as EATING (I think I'm convinced this could be connected to the eating-disorders in young girls...but I dunno yet). I mean think about it! How often do you see a commercial where little girls are eating food......don't worry, I'll wait..............NONE, right? Even when the commercial is for a baking oven or something else disgustingly "feminine" and kitchen-like, the girls themselves are never portrayed actually eating the food. Ok, but this is all beside the point because this commercial is about a playhouse.
So as for the whole scene where the little girl (who I will now call Betty) is moving furniture and "decorating" her space, I say WTF. This again perpetuates that the only things women enjoy is anything having to do with our precious homes...well, I think not! Yes, it is fun to rearrange furniture to best fit one's own comfort, but when the hell are we gonna see Little Timmy doin' that shit? Because, I guarantee there are a plethora of men who love to interior decorate...I know a few myself.
Next, the laundry. Can you believe they have a little girl actually doing laundry on a commercial and calling it "entertaining her imagination"???? What absolute cockamamie bullshit!!! Who imagines doing laundry?! (Raise your hand if you do, I won't judge)....NOBODY, right? RIGHT!
Little girls are getting the impression that housework is all that's out there for them, and I for one am outraged. And not only is this commercial pushing the housework package, but the "motherhood" package on top of it. Little Betty pulls her doll wrapped like Baby Jesus out of a yellow and PINK crib and places it in a bassinet....disgusting only because it feeds into the image of the always-happy-and-passive housewife we so often push onto our women and young girls. There is nothing wrong with mothering, mind you, but there is something fundamentally wrong if it is the only thing Little Betty can look forward to in life. (Does anyone think it's funny that they never portray little girls with screaming and hungry babies on commercials? Cuz that would just be too accurate, right? And it would completely squash the fantasy of being the perfect mother with the perfect silent baby...which doesn't exist).
Ok well I think I'm gonna end this one since one of my critiques about blogging was "shorter entries" lol...But please respond if you are convicted in any way by this commercial. I'd love some feedback!
"Women belong in the house... and the Senate." ~Author Unknown